Chataut Media Network
Five Instagram channels across Latin America and Spain. 36.6M views and 1.29M interactions in 30 days, all organic.
The network at a glance
Combined figures for the five channels over the 30-day window.
1,356,959
Total followers
36,573,064
Views (30 days)
1,286,097
Interactions (30 days)
+95,743
Net growth (30 days)
+7.6%
144
Posts published
4.8 / day
253,979
Avg. views per post
3.52%
Engagement rate
interactions ÷ views
26.9x
Amplification
views ÷ followers
Channel by channel
Switch the metric to re-rank the five channels. Every value is also in the data table below the chart.
Views by channel
Who is on the other side
Pick a channel to see its age distribution, top countries and gender split. Country colors stay bound to each country, so switching channels never repaints them.
Age distribution
79.1% of Empremas.mx sits in the 25–54 bracket
Top countries
Share of the Empremas.mx audience
- Mexico32.8%
- Argentina10.2%
- Colombia9.4%
- Spain9.0%
- Chile7.5%
- Others31.1%
Gender split
Empremas.mx · network weighted average is 69.5% men / 30.5% women
Where each channel wins
By total views
- 1Empremas.mx — 11.22M
- 2Lazona.biz — 10.25M
- 3Finanspace_ — 6.80M
- 4Neur.ia — 4.70M
- 5Empreclub_ — 3.60M
By engagement rate
- 1Neur.ia — 4.97%
- 2Finanspace_ — 3.54%
- 3Lazona.biz — 3.37%
- 4Empremas.mx — 3.23%
- 5Empreclub_ — 2.90%
By views per post
- 1Empremas.mx — 415,567
- 2Finanspace_ — 295,652
- 3Lazona.biz — 262,806
- 4Empreclub_ — 156,522
- 5Neur.ia — 146,979
By relative growth
- 1Empremas.mx — +40.6%
- 2Neur.ia — +21.1%
- 3Finanspace_ — +6.7%
- 4Lazona.biz — +5.1%
- 5Empreclub_ — +1.5%
What the numbers mean for a campaign
26.9x
Amplification over the follower base
36.6M views per month on a base of 1.36M followers. The network does not depend on its own audience to reach people.
77–97%
Of consumption comes from non-followers
In the three channels where Instagram breaks the split down. Every campaign lands on new audience instead of recycling the same people.
253,979
Average views per post
Across 144 posts published in 30 days, with 8,931 interactions on the average post.
79.9%
Audience aged 25 to 54
Purchase-decision age, 69.5% men. Weighted across the five channels.
+7.6%
Net follower growth per month
+95,743 net new followers in the 30-day window. The network is actively expanding.
5
Segmentable verticals
Finance, business, entrepreneurship, AI and tech, and business profiles — bookable separately or as a package.
Which channel for which objective
| Campaign objective | Recommended channel | Why |
|---|---|---|
| Maximum raw volume | Empremas.mx | 415K views per post, Reels format |
| Maximum engagement | Neur.ia | 4.97% ER, the highest in the network |
| Spanish audience | Neur.ia | 16.9% Spain, nearly double the network average |
| Mexican audience | Empremas.mx | 32.8% Mexico |
| Argentinian audience | Neur.ia / Lazona.biz | 19.2% / 16.7% Argentina |
| Fintech or financial product | Finanspace_ | Direct vertical, 563K follower base |
| B2B SaaS and tools | Neur.ia + Empreclub_ | Strong 45–54 bracket, professional profile |
| Multi-market campaign | Full network package | 144 posts per month, 36.6M views |
Swipe the table sideways to see every column
How to read these numbers
The limits of the data, stated up front.
- Source: native Instagram Insights (Professional Dashboard), captured 2–3 Aug 2026. Measurement window: 4 Jul – 2 Aug 2026, 30 days.
- All figures are organic. No paid promotion ran during the period.
- Views are additive — it is an impression metric, not a unique-people metric.
- Finanspace_ and Empreclub_ report views rounded to 0.1M in the dashboard, so their derived figures carry a ±50K margin.
- The 3.52% network engagement rate is calculated on aggregate views, not as an average of the individual rates.
- Empremas.mx at 196x amplification is an outlier driven by a small follower base and viral Reels. Read it as a volume case, not as the network norm.
- Country percentages per channel add up to less than 100% because Instagram only reports the top five. Aggregates marked with ≥ are verified minimums and the real figure is higher.
Want the rate card or a custom plan?
Tell us the objective, the market and the budget, and we will come back with the channel mix that fits.
media@chatautlabs.org